An announcement was made today by the topmost AI platform for Broadway plays – Broadw.ai - about a partnership with one of the most popular Broadway shows, Wicked.
The muscial employs the help of Broadw.ai during Wicked tour to give top-notch experiences for customers and improve statistics for the show such as ticket sales, conversion rates and traffic.
The Broadw.ai virtual assistant which was released early 2019 and controlled by Satisfi labs rendered help to the Wicked audience through Facebook and their website including more than 90,000 requests of which ticket sales were included.
The AI platform built with the help of Satisfi labs provides a very smooth customer experience during purchases providing answers to sophisticated questions bordering parking, shopping and food recommendations. Customers can buy their tickets through conversation with the added Ticketmaster partnership for ticket sales incorporated into the assistant.
Since its official release, there has been a rise seven times in ROI with the normal ticket sales price being 20% more than the average weekly.
CEO and Co-founder of Broadw.ai, Micah Hollingworth said that they are more than delighted to work with Wicked. He continued saying that in the world today, it is important that there’s engagement with the audience before the show starts, while it ongoing and after it ends. He also said that the reaction of the Wicked audience in engaging with their assistant across different channels shows how interaction is being improved with technology and that visitors are getting customized responses and following the recommendations from start to finish of the show.
CEO and Co-founder of Satisfi labs, Don White said that they’re happy to utilize Broadw.ai to give the Wicked fans a fresh experience and that they’re making sales interactive which gives visitors stress-free options for ticket purchase. He added that AI is not for Broadway plays alone but can foster great communications with visitors at live events.
Broadw.ai is a self-operating digital assistant that creates personalized engagement with any guest that is a Wicked fan for venues, choice of drinks, shows, food, parking, shopping and other things.
Unlike other tools used for interaction, the reactions from Broadw.ai’s platform is entirely auto-generated by using data from knowledge about Broadway and communication with customers. To make sure the interaction is smooth and answers questions well, a pattern is created and maintained on the platform. More than 9 top-ranking shows on Broadway have used the platform. Some of the shows are King Kong, Anastasia, Come From Away and others.
